How to handle pricing objections

Here's the thing - if I feel I truly NEED something, I'll always find a way. I won't object to pricing - If I can't afford it, I'll figure out a way to make it work.

If you are building VALUE, if your prospect feels they NEED your product or service, pricing is not an issue.

A little background here. I've been broke... I mean, beyond broke. I was on my own at 15. I've struggled financially in multiple chapters of my life, but I ALWAYS had *what I felt I needed*. I wasn't even old enough to drive, but I always had a car. I had cigarettes I wasn't old enough to buy. Because those were my priorities. I was a high school student with real bills, and my job barely covered the gas to get there. But I met my "needs" regardless.

Fast forward to inconsistent yo-yo months of freelancing ups & downs - solid income, then NO income - I had to do something to fix it. And I was NOT about to go back to some bullshit job. So I took $100 of the $150 I had to my name (with only ONE client at $800/mo - late bills, shutoff notices) - and I made a deposit on a $7500 program.

I really could not afford it. But the whole point was that it would help me generate more income. I felt I *needed* it. So I figured it out. And frankly, it changed my life.

I'll never forget that sales conversation. It was less than 10 minutes, and probably 70% of that was me talking. He asked the RIGHT questions, and I sold myself right into it. I had very specific goals. I pictured what my life would be like if I met them, and the program offered the exact results I was looking for. I didn't care what the cost was. It felt like the right thing at the right time, and I needed it.

For the record, it was beyond worth it. With the results I got from what I learned in just 3 months, I would easily go back and pay double that.

And I mean - it provided more value than my ~$100k college education did. But we buy into that system all the time, right?

Sales not about manipulation. And premium pricing is not about overcharging. At the end of the day - you have something of VALUE to offer. If you can put it in front of the right people in the right way, and show the genuine benefit they deserve to receive, it's a huge win for BOTH of you.

This is why we focus on results-based offers. Forget about what your time is worth (you can NOT quantify your value as a human being, so how can you charge for your time??). Focus on the VALUE of the RESULT.

As you hone in on the value of your services, identify your prospect’s goals, and frame your offer around the results, you'll see this come to life. "Price is only ever an issue in the absence of value".

Still stuck? Shoot me a message. We can turn your sales conversations around in under 10 minutes!